World of Print
Pitch for IPEX consumer campaign
A world of print. Wide format cow printers printing their own spots, newspaper trees, dancing CMYK characters and an erupting print volcano. Need I say more? It's IPEX, the very world of print. Meet and greet the people who make the industry tick.
That was my 2 cents anyway. As it happened my artwork was taken to pitch along with other work from the agency and sealed us the deal for 2010's campaign. We continued to develop the consumer angle and tied it in more with the distributor angle, so the concept has changed since this artwork was pitched, but the essence remains.