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YMCA Welcome Pack

Resident handbook illustration project

client: YMCA Southampton
project: Residents welcome pack and handbook
agency: Fullfatmilk
link: www.ymca.net

I was commissioned by Southampton YMCA after the success of my previous project for YMCA England to design and illustrate their welcome pack.

I went down the 'spoof flight card' route, so the pack feels like a set of flight safety instructions, with tongue-in-cheek copy realting to doing laundry and topping up the electricty meter. The combination works well and was really positively received by the residents at the YMCA, and was acclaimed as being a breath of fresh air for the Southampton sector, which was a real boon for me.

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