Tradesman Saver
Brochure website for trade insurers
client: Tradesman Saver
project: Company website
agency: Direct Design
link: www.tradesmansaver.co.uk
The goal of the Tradesman saver website was to be clear and consice and ultimately funnel traffic to the 'get a quote' page. Calls to action and links to the key pages within the site are promoted on each page and funnel traffic to the primary goal page of the site. The secondary goal page is the contact page so that users of the site are encouraged to also get in touch for a quote.
SEO was another key goal of the site, to compete with strong rival websites. Although still a comparitively young site, the tradesman saver site is ranking well in search results, thanks to semantic HTML and relevant <h1> and <meta> information.